Suntory Minus 196 is an RTD that’s big in Japan, but only had a small cult following in Australia. At SXSW Sydney, we created the Extreme Vending Machine. 3 storeys of interactive experiences to bring a taste of extreme Japanese spirit to Aussie punters. The Machine has towered over competitor brands for 2 years running at SXSW and made an appearance at Adelaide Fringe Festival.
