Challenge
Introduce a new Japanese RTD brand to a global audience at SXSW, cutting through a noisy, innovation-heavy environment where attention is scarce.
Idea
Turn product discovery into an experience. A vending machine that delivered frozen –196 cans created intrigue, surprise and conversation — allowing people to physically experience the brand’s unique freezing process rather than simply hear about it.
Role
Developed the creative concept and copy that framed the experience, translating a technical product story into something playful, accessible and memorable. It worked across brand, experience design and execution, showing how storytelling can become a participatory moment that brings product and creativity together.
