mycar - Return Plates

There’s never been so much discussion of our mental health. But there was one place where we weren’t talking about the psychological impact of an accident or incident. The road.

Few other automotive companies had considered the issue, so mycar Tyre & Auto - with their brand platform ‘people first’ - were perfectly positioned to lead the conversation.

R (Return) plates - a plate to recognise drivers returning to the road.

For the first time, drivers returning to the road could show others what was going on inside.