In late 2022, the U.S. Government moved to ban TikTok on U.S. college campuses. We reacted to the news as it happened, interviewing 26 students and professors from across the country in 2 shoots, to show the positive impact TikTok has had on their lives. The work spanned film, print and targeted OOH in key states and across Washington, D.C. during the Congress hearing.